February 19 -23, 2024
February 19, 2024 – President’s Day
February 20, 2024 – Problem 21 Review. Review slides 53 – 69 of Marketing Mix. Complete 3.4 Check for Understanding. Read Section 15-2 Factors that Affect Pricing Decisions on pages 472 – 476 in Chapter 15 – Price, the Only Revenue Generator. Complete the 15-2 Factors that Affect Pricing Decisions Questions and Individual Activity: Test Your Pricing Knowledge.
February 21, 2024 – Problem 22 Review. Review slides 38 – 52 of Marketing Mix. View 3.5 Distribution Channels & Logistics [16.37]. Complete 3.5 Check for Understanding. Complete the Four “P”s of Marketing Discussion. Read Place.
February 22, 2024 – Problem 23 Review. Play Kahoot – Marketing CLEP Review 2. View 3.6 Integrated Marketing Communication [17:38]. Read Section 11.1 Integrated Marketing Communication on pages 338 – 343 in Chapter 11 – Integrated Marketing Communications and the Changing Media Landscape. Answer 11.1 Integrated Marketing Communication Questions.
February 23, 2024 – Problem 24 Review. View 3.6.1 The Power of Advertising Case Study [10:25]. Complete 3.6 Check for Understanding. Complete Individual Activity: Mix It Up. Catch-up on missing assignments.