September 14, 2026 – Begin Branding Basics. View the Branding Basics Vocabulary Handout under Instructional Materials. Watch the Branding Basics-What is Branding? segment and complete Assessment 1 – What is Branding?
September 15, 2026 – View the Branding Basics-Developing & Protecting Brands segment. Complete Brand Marketing Through the Coronavirus Crisis and Assessment 2 – Developing & Protecting Brands.
September 16, 2026 – View the Branding Basics-Brand Equity segment of the presentation and the Jane Converse Career Interview located in the drop down Select Media menu. Complete Assessment 3 – Brand Equity.
September 17, 2026 – View the Branding Basics-Expanding Brands segment of the presentation and the John Guthrie Career Interview. Complete Brand Expansion (link) and Assessment 4 – Expanding Brands.
September 18, 2026 – View the Branding Basics-Brand Personality segment and the Philip Mowry Career Interview. Complete Brand Personality (link) and Assessment 5 – Brand Personality.
September 21, 2026 – Review Constitution Week & Business. Complete the Vocabulary – Branding Basics and Final Assessment – Branding Basics.